The Science of Switching On

Steven Memel

An Accelerated Crash Course to Gaining
More Fans, Fame, and Success

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Have you ever gone out to a show where the opening band was just awful?

Maybe their music was okay, but there was something about their performance that undermined your ability to enjoy it. The group just lacked that special sauce that would have made them stand out from the rest, that would have drawn you in.

And you quietly stood in the back with your arms crossed, thinking “I can do better than that!”

That quality they’re lacking is called showmanship — and you can spot a band who lacks showmanship a mile away.

What showmanship is

Showmanship, according to Wikipedia, is “the skill of performing in such a manner that will appeal to an audience or aid in conveying the performance’s essential theme or message.”

That should sound familiar. Conveying a theme or message to an audience is exactly what we’re doing with our music. Yet so many people struggle to develop a style that sets them apart from everyone else in their genre.

For example, one of my favorite performers is singer/songwriter Dave Barnes, who could easily have achieved a fine career as a soul-searching guitarist in front of a mellow coffeehouse crowd.

Instead, he found a way to make his music interesting and entertaining by adding comedy to his performance.

His off-the-cuff remarks between the songs at his shows elicit roars of laughter from his audience — and when was the last time you saw the “too cool for school” twenty-something Hollywood crowd rolling in the aisles?

His style is completely unconventional, but his audiences love him for it.

What showmanship isn’t

Showmanship isn’t a gimmick. It isn’t tricking the audience.

You’ve gotta be legit. If Barnes was a less-than-stellar guitarist, he wouldn’t be able to transcend the stuffy nightclub standards to create his own way of approaching the music.

Putting on a show isn’t putting on a mask. You’ve gotta find something that works for you and pursue it. No trickery or attempting to be someone else required.

Good showmanship — the kind that engages your audience — needs to have authenticity at its core in order to work. If you’re not authentic, your audience won’t care if you have the best show on earth.

Your showmanship is what makes you unique

But “unique” doesn’t necessarily mean “good.” You could be the only bleach blonde popstar out there dressing in kilts and playing the bagpipes, but that doesn’t mean you deserve an audience or a career.

If you’re serious about becoming a star, you’re going to need something more than showmanship.

You need stage presence.

Stage presence is your ability to connect with an audience.

Knowing what part of your authentic self connects with your audience — and then choosing to emphasize that aspect — is the first step to becoming the main act instead of just the ho-hum opener.

Now, check yourself

Picture yourself on stage for a moment. The house lights go down, and the stage lights come up. The spotlight shines directly on you. You grab the mic. The audience hushes, anxiously awaiting your first song.

Go there in your mind’s eye.

Where do your thoughts go? Is your concern about your voice, your lyrics, your instrument, or are you panicked about not messing up in front of everyone?

Do you feel freedom, or do you feel anxiety?

Now, imagine what it would be like to have absolutely no thought or concern about “what your voice sounds like” or “what it will sound like” at that moment. Your voice is there — always there — always on pitch — and singing is truly effortless for you.

How much more of a connection could you establish with your fans if you never had to think about your voice? How much more freedom would you have to truly perform — to truly connect with your audience and exhibit that showmanship and stage presence?

Some say great performers are born that way

Some say great performers are made after years (or decades) of hard work.

I say it doesn’t have to take years of intense training — or even months — to break the old patterns that are subconsciously holding you back.

Once you become aware of them, you can correct them in one afternoon. That’s it.

It’s true. I’m not kidding. If you’ve never seen the incredible transformations that “The Science of Switching On” helps you achieve, it’s hard to imagine that so much can happen in so little time.

What makes “The Science of Switching On” so different is that it’s a whole mind/body approach to your art that covers each of the technical, mental, emotional and energetic elements you need to master to become an authentic rockstar.

I will show you how each element affects the other, how it affects you as the performer and then how to smash through any barrier holding you back from giving consistent killer performances.

Some of the things you’ll learn in the 1-day Science of Switching On workshop:

  • 7 ways to use showmanship to command the attention of your audience
  • How to sing without strain or fatigue — even on the high notes
  • How to develop your unique sound
  • Learn an easy warm-up routine that gently stretches your vocal cords and gets you ready to rock
  • Learn how to get rid of stage fright once and for all
  • Learn what to say and do between the songs to keep the crowd engaged
  • Learn an effective technique to center yourself and put yourself in the right mindset for performing
  • Learn to make the crowd RUSH to your merch table

You will also learn my 10 Key Principles to Achieving Voice and Performance Excellence. (These alone are worth their weight in gold!)

Each class is limited to 20 participants in order to ensure a safe, intimate learning environment and one-on-one attention with each performer.

This is your chance to gain cutting-edge tools to take your shows to a whole new level. And do it faster than ever before.

Don’t settle for being the opening band

Remember the opening band? Even after they’ve built a small and loyal following, they still never seem to reach the level of success that the “A-List” rockers in their genre have achieved. And they sometimes spend years trying to overcome that plateau.

They practice, practice, practice. They rehearse, rehearse, rehearse. And still, they can’t figure out why they never get past being the opening act.

They get frustrated and discouraged. Many of them give up. They hang up their guitars and get regular 9-to-5 jobs and tell stories about how rough the industry is.

Don’t become one of those. You’re not a statistic. I’m going to show you how to get the showmanship and stage presence you need to become the main act.

Workshop Price $250 [button link=””]Register Now[/button]

To Your Success,

Steven Memel
Creator of The Science of Switching On

P.S. Being talented isn’t enough
Being talented isn’t enough if you want to become a star. Being interesting isn’t enough, either.

Let’s face it, talented bands that are one-hit wonders are interesting for a time — then they fade into obscurity. No one lays awake at night, dreaming of becoming a one-hit wonder

If you want to build a long sustainable career, you need to create a unique style that commands the attention of your audience, builds a solid connection with that audience, and establishes you as the leader of your tribe.

Invest an afternoon with me learning The Science of Switching On to develop your showmanship and stage presence, and you’ll have the tools to be a headliner for years to come.